Mercedes-Benz launches new M-Class in India

New Delhi: German luxury car maker Mercedes-Benz Tuesday launched its third generation sports utility vehicle M-Class priced at Rs.56.9 lakh (ex-showroom Delhi).

"At the start of this year, we had promised to introduce exciting new models into the market. We are proud to present today the new M-Class," Peter Honegg, managing director and chief executive, Mercedes-Benz, said.

"We are confident that the quality drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received," he said.

Mercedes launched its third generation sports utility vehicle M-Class priced at Rs.56.9 lakh.

The off-roader comes with technologies such as customised settings for engine performance, automatic transmission, anti-lock braking system, electronic stability programme and electronic traction system.

The company has so far sold 1,500 units of the vehicle, launched in 2008, in the country. The latest model has a price cut of nearly 15 per cent from its previous editions and will take on BMW X5 and Audi Q5.

Another variant of the new vehicle, the AMG edition of 100 units, priced at Rs.66 lakh (ex-showroom Delhi) was completely sold off through pre-bookings even before the launch.

According to Honegg, the company expects a boost in sales after the launch of compact segment brands such as A-Class and B-Class enters the market. He, however, did not divulge any price details or the launch time of the vehicles.

"We expect to become number luxury sellers of luxury cars in India by 2020, the growth will get a boost when the compact models enter the Indian market," he said.

The company sold around 7,500 units in 2011, which was a growth of 30 per cent over 2010, but in 2012, it expects to grow at a much slower pace of 20 per cent due to the existing market environment.

Mercedes-Benz was the second-largest luxury car seller in 2011 with sales of around 7,500 units. The market was led by BMW with sales of over 9,400 cars. Audi was the third-largest seller with 5,511 units.

Mercedes Benz India Reveals Line-Up for 2012 Auto Expo

Mercedes Benz India will set up the pulse of new generation racing by showcasing concept A-Class, which is internationally acclaimed for its technical marvels and expressive design. The company to set pulse racing at 11th 2012 Auto Expo with its world acclaimed future technologies, new design language and exciting products. Mercedes Benz India has introduced a new design, pulse racing language and showcased the world acclaimed technical marvel and design with its A-Class concept along with Future technologies like Fuel Cell feature. Following the tremendous success attained in the year 2011, the company is all set to further reveal the dynamic and sporty characteristics of Three-Pointed star at 2012 Auto Expo. It will be launching its new enthralling design language, which reflects dynamism and summons excitement of the Mercedes Benz.

Mercedes Benz India will set the pulse of new generation racing by displaying its A-Class concept, which is internationally, highly praised for its technical marvels and expressive design. Amongst main highlights for 2012 Auto Expo, the company will be displaying for the first time in India its next generation of small cars, plethora of exciting product spectrum (hallmark of high-tech innovations in automobile production, synonymous with Mercedes Benz) and next generation technology, including Fuel Cell, which will define the automobile’s future. Mercedes Benz India stall at 2012 Auto Expo will be one of the biggest amongst luxury automobile manufacturing companies spreading more than 3600 square meters.

The Mercedes Benz India’s stall will see the presence of over 10 different performance oriented or driver focused models such as DTM car and SLS GT3 along with spectrum of high end cars from AMG stable. The 2012 Auto Expo will offer the car aficionados of India a chance of enrolling for the soon to be introduced Three Pointed cars – JPSI Performance Driving Academy, the first of its kind platform to nurture racing talent in the country. Mr. Peter T Honegg, Chief Executive Officer and Managing Director at Mercedes Benz India said that their display at 2012 Auto Expo will be imposing both in terms of display cars and presentation.

The Mercedes Benz India Arena situated exclusively at Hall 15 will have its new design language and will display pulse of next generation, the A-Class concept with globally, highly praised Fuel Cell feature. There will be a lounge area for providing exclusive experience and special accessory outlets apart from opportunities for offering networking possibilities for representatives and patrons. You will also find various show-stoppers such as the introduction of eye-catching SLS AMG Roadster. In addition, there will be plenty of striking Mercedes Benz cars and technology demonstrators, which symbolizes automotive technology and design at its best.

Mercedes-Benz Announces Price Hike across Models in India Effective from May Onwards

Luxury car manufacturer Mercedes-Benz recently announced that they would be increasing the prices of their entire product line up, which will be effective from May onwards. This price increase is to offset the company’s rising costs of input and the adverse impact of the fluctuating currency.

Peter Honegg, the CEO and Managing Director for Mercedes-Benz India, said that all of Mercedes’ products will have revised prices from May onwards for their Indian market. The increasing input costs coupled with fluctuating exchange rates and the impact of inflation has a bearing on the final cost of the product.

He added that they while they have absorbed these to a certain extent but at some point of time they will have to pass on this cost impact to their customer. The company has, however, not yet specified about how much the cost would be increased by, though it is understood that the rise across all models would be by at least 1.5 to 2 per cent.

Mercedes has a huge array of models on offer for their Indian market. These include the S Class, E Class and Class, as well as the luxury Maybach sedan, with a price tag ranging from Rs. 25.47 to Rs. 5.85 lakh, according to Delhi ex-showroom. Meanwhile, Mercedes’ biggest rival BMW as well as Audi are reportedly not planning on increasing their price any further, as of now.

Luxury car manufacturers who import CKD or completely knocked down units and then assemble them over here, have been receiving a lot of pressure on their margins, after the government revised the CKD’s import duty in the last fiscal Budget. In regards to pre-assembled gear boxes, transmissions and engines, the import duty was increased to 30% against the earlier 10%.

Meanwhile other car parts continue to attract a custom duty of only 10%. Whereas wholly imported cars, which come through a completely built unit course attract a 60% custom duty.

Mercedes Benz SLK-Class New Model Car India 




Mercedes SLK is a Coupe and Cabriolet moulded into one. The sports roadster transforms itself into a classic Coupe in only 22 seconds, providing all the advantages of a Coupe in terms of aerodynamics, aero-acoustics and safety. It is a convertible that sacrifices little in performance and excels at luxury and prestige.

Design and Interior
Engineered and designed by experts, the car has fantastic ultimate body makeover. It has sleek side skirts to sophisticated, yet sporty, alloy wheels. You can individualize the wheels of your car. You can fit the Alustyle basic carrier bars to your roof, and then add on the accessory of your choice. The doors are specially designed to reduce wear and tear.

When you retract the hardtop, it takes up space in the trunk. Yet there is still 6.5 cubic feet left for luggage. The cabin is attractive with soft-touch materials for most surfaces. Soft and supportive seats feel comfortable even after several hours of driving. The car can deliver solid all-around performance in acceleration, braking and handling.

Variants and Price
Mercedes SLK model is available in two variants - SLK 200 K and SLK 350, which are available in the price range of $45,950 - $65,700.

Engine
It is equipped with 5-Speed Automatic transmission and delivers 163 horsepower @ 5500 rpm. The SLK 350 redefines the concept of packing power, luxury, features and safety. It offers a load of features including the revolutionary 7-Speed Automatic Transmission (7 G-Tronic) and delivers 272 hp @ 6,000 rpm and 360 Nm Torque.

Safety
The car has been incorporated with both active and passive safety features. Some high-tech features of the car include Electronic Stability Program (ESP), Brake Assist System (BAS), dynamic headlamp range adjustment and cornering light function. The seat belts are equipped with Belt tensioners and force limiter

Technical Specifications
Engine  : SLK 200 K
No of Cylinders / arrangement    4 / in line
Engine Displacement (cm3)     1796
Bore and Stroke (mm) 82 x 85
Maximum Power (kW / bhp @ rpm) 120 / 163 @ 5500 rpm
Maximum Torque (Nm @ rpm)     240 @ 3000 rpm
Compression Ratio   9.5
No. of valves per cylinder4
Fuel Preparation Electronically controlled petrol injection
Suspension and Running Gear

Suspension Front: Mc Pherson three-link axle with anti-dive control. Dual Wishbone Front suspension, anti-dive, Coil Springs, gas pressure shock absorbers, stabilizers Rear: MB-Multi-Link independent rear suspension, anti-squat/anti-lift. Coil springs, gas pressure shock absorbers and stabilizer.

First car

First car!

In 1806 , Swiss inventor Francois Isaac De Rivaz invented the first car in the world with an engine made by hydrogen and oxygen , but this car failed and the same story happened with Samuel Brown and the American inventor Samuel Murray.

After 24 years , Etienne Noire produced an engine and succeed but when he put it in a car , it was going slower than human , and it was constantly disrupted. In 29 Jan 1886 , German inventor Karl Benz invented a car with a gasoline auto motor in Germany.After that Gottlieb Daimler invented gas motor and produced his car with a gas motor, and Karl Benz was the first lay the foundation for the automotive industry in the world, invented a car with three wheels, to be the first car in history that roam the streets.

In March in the same year the designs of the first car with four wheels, which carry a quick-fuel engine ready for implementation.

He began by Karl Benz and Gottlieb Daimler, working on the development of creation, and make improvements, introduced theDaimler in 1889, a new engine, and after one year from this date, the Daimler officially announced his company’s “factory Daimler Cars” in Stuttgart, Germany, to begin Competition between themand, following innovations.

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